Organozational behavior Assignment Example | Topics and Well Written Essays - 2250 words

Organozational behavior - Assignment Example The line managers are usually promoted within the organization and usually do not possess any formal education. The immediate responsibilities of front line include day to day management of employees, managing the operational responsibilities, providing technical expertise, monitoring the organizational process, checking the quality of the work (CIPD, 2013). Some of the major responsibilities of the line managers include planning the objectives, prioritizing the work and communicating these work responsibilities to the employees, scheduling the work of the employees and detailing the work of the employees on monthly or weekly basis, managing the financial resources by monitoring the budget (ACAS, 2009). The line managers manage the employees by treating the employees equally and by creating a congenial work atmosphere (ACAS, 2009). They also set well defined performance standards; ensure that the employees meet the objectives and the performance standards and conduct review meetings which help in facilitating communication. The way line managers present themselves has a significant impact on the performance of the employees. Every organization goes through transformational changes which can have positive or negative impacts on the performance of the employees. To survive and be successful an organization needs to embrace the technological, cultural, behavioural changes with open arms. Creative innovation ensures the long term growth and survival of the organization (Rahimi, Damirchi and Seyyedi, 2011). The line managers play a pivotal role in the creation and facilitation of the innovative, cultural and technological environment of the organization (Rahimi, Damirchi and Seyyedi, 2011). Organizational Culture & Line Management Organizational culture is defined as shared values and understandings that guide the actions of those in organizations (Patti, Fok and Hartman, 1999, p.218). Effective organizational culture provides a work environment which helps the empl oyees to align their personal interest with the organizational objectives (ACAS, 2009). Organizational culture is modified by certain management practices through employee selection, rewards, recognition, strategic direction and innovation (Rahimi, Damirchi and Seyyedi, 2011). Although there are various organizational and environmental factors which affect the organizational performance but the management behaviour and organizational culture plays a key role in the in the employee performance. The organizational environment helps in shaping the management behaviour. However, line managers need to behave and apply leadership oriented style of management to help increase employee performance, innovation and behaviour (Rahimi, Damirchi and Seyyedi, 2011). Firstly, line managers and the top level managers need to identify the leadership style required to increase the organizational effectiveness. Secondly, the leadership style adopted by the line managers currently should be modified as per the organizational culture and employee behaviour. The line manager has to keep one thing in mind that employee behaviour, expectation and performance may vary with different national cultures. The difference in the national culture reflects the difference in the organizational structure and management (Lok and Crawford, 2004). For example

Bangkok Sukkha Phapdi Hospital Essay Example for Free

Bangkok Sukkha Phapdi Hospital Essay The Bangkok Sukkha Phapdi Hospital (BSPH) was opened on 1 January 1997. It is a private hospital offering a omprehensive array of medical treatments and is particularly well looked upon by patients in the USA and in the Middle East. BSPH was opened on 1 January 1997. From the start, the hospital adopted a different business approach from the other typical hospitals. The hospital’s outpatient foyer can outshine a five-star hotel’s lobby. The wards are warmly decorated to resemble a hotel. There are separate floors to deal with patients arriving from the USA, Asia or the Middle East. Chefs are able to cook a variety of food to please the palate of visitors from the USA, the Middle East and Asia. An in-house travel agency offers visa extensions. And almost every process is digitised and connected with latest wireless technology. For the past 16 years, its administrators have been acquiring state-of-the-art technology and experts from all over the world. Eight years ago, it replaced its paper records with a ‘homegrown, all-digital system’. The solution was developed by Bangkok-based Global Care Solutions (GCS), a company developing enterprise health solutions. The solution efficiently manages clinical workflow, billing, regulatory compliance and medical records. International patients make up about 42% of the patient volume, but about 55% of the revenue because the patients who come to BSPH from international settings come for a mix of procedures and a fair number of those are higher end procedures. They make up an important part of the overall patient base and BSPH has developed services over the years to respond to their special requirements. Senior management at BSPH have always recognized the importance of knowledge as a hospital is, after all, a knowledge-intensive organization. However, in recent times, they felt that a more formal approach to capturing and sharing knowledge created within and outside the organization is necessary. The aim is therefore to initiate a formal organizational knowledge management program. Knowledge has been recognized as one of the most important resources of the 21st century.

Servant Leadership Transformational And Transactional Theories Management Essay

Servant Leadership Transformational And Transactional Theories Management Essay Executive summary: Purpose of this study is to examine the similarities of Servant leadership, transformational and transactional theories and also examine the Contribution those theories make to the understanding of leadership. Introduction: Leadership has a major role in 21st century in all sectors. Here I am going to discuss about understanding of what leadership is, is there any similarities among three theorists on what fine or valuable leadership ought to be. Expectation, in the 21st Century leader should be moral, social and ethical responsible. What is leadership? Leadership is a process of influencing the people to obtain the desired goal. There are many authors giving different definition. Goleman (2000): ‘A leaders singular job is to get results. House et al (2004): ‘Leadership is the ability to motivate, influence and enable individuals To contribute to the objectives of organizations of which they are members. Stogdill (1974): ‘Leadership is an influencing process aimed at goal achievement. Johns T (2008) says: ‘A leader takes people where they want to go. A great leader takes people where they dont necessarily want to be, but ought to be.There are a number of types of leaders who adopt different leadership styles According to Richard Bolden (2004), Different leadership theories were revealed and classified. And also only few leadership theories reached to people. They are: Great Man Trait Contingency Situational Behavioral Participative Management ( transactional leadership theory ) Relationship (transformation , servant and team leadership) Now I am going to discuss about transformational, transactional and servant leadership. T ransformational leadership: James Macgregor Burns was the first person who forward concept of transforming Leadership. Burns (1978) states, â€Å"Transforming leadership as a process where leaders and followers raise one another to higher levels of morality and motivation(p.20). Transforming leadership can answer in a relationship of mutual Stimulation and elevation that converts followers into leaders and may convert Leaders into moral agents(p. 4) and then bass b.m was developed the transformation leadership. Bass (1996), Transformational headship happens when a Leader encourage followers to share a vision, allowing them to achieve the vision, and providing the opportunity to develop their individual potential. covey (1992) says, The goal of transformational leadership is to transform people and organizations in a literal sense, to change them in mind and heart; enlarge vision, insight and understanding; clarify purposes; Make behavior congruent with beliefs, principles, or values; and bring about changes that are permanent, self-perpetuating, and momentum building(p.287).Transformatio nal leaders serve as role models , and also (Kelly, 2003) mentioning about how transformational leadership motivates its followers by following Maslows hierarchy. Transformational leader raise people from low levels of need (food, water, etc) to higher levels (self actualization). Components of transformational leadership : â€Å"Four common Is are, 1. Idealized influence : (II) Transformational leaders behave in ways that result in their being role models for their followers. The leaders are admired, respected, and trusted. 2.Inspirational motivation .(IM) Transformational leaders act in ways that inspire and encourage those around them by providing sense able and challenge to their followers, work. Team spirit is aroused. The leader gives clear information about mission, vision and expectations that followers want to meet and also show dedicationtowards goals and the shared long term plan. 3. Intellectual stimulation. (IS) Leaders encourage their followers hard work to be inventive and new, modern by questing assumptions, reframing the troubles, and approaching mature situations in new or different ways. Creativity is encouraged. Followers are encouraged to try new approach and are not criticized because they differ from leaders idea. 4. Individualized consideration .(IC) Transformational leaders pay special focus to each individuals needs and to help them achieve their higher level needs. Trace over individual talents. Being a coacher and mentor to his followers and colleagues are developed to consecutively higher levels of potential. Source: (Kelly, 2003) Characteristics of transformational leader : According to (Tichy and Devanna, 1986), they have seven characteristics to inspire their followers to achieve beyond the expectation. They visibly see themselves as change agents They are brave They believe in people They are driven by a strong set of values They are life-long learners They can cope with complexity, uncertainty and ambiguity They are visionaries Example of successful transformation leadership: There are many leaders succeed in the way transformational leadership qualities. Mahatma Gandhi is Transformational leader representing charismatic qualities. Lou Gerstner is a transformational leader retired Chairman and CEO of IBM (1993 to 2002). He entered in IBM when it was in $8.1 billion loss in 1993 after recognizing the companys problem are wrong validation, only looking for results and values. IBM had become small-minded and nonflexible (Sheppard, 2002). Lou Gerstner entirely transformed organizational culture. For example, shut down infamous IBMs dress code to reproduce better the clothing of their customers (Sheppard, 2002). Another example for transformational leader is Lee Iacocca , who is accredited with saving the Chrysler Corporation (1980-1992). Chrysler Corporation when it was on the edge of bankruptcy. He taken responsibility and he set about transforming the principles to his contiguous subordinates. He began to restructure the corporations culture. Because a tran sformational leader gives confidence to others to become transformational leaders, soon the whole organization was packed with successful leaders (Kelly, 2003). Transactional leadership: Transactional leadership emphasizes Social transaction or exchange between followers and a leader that involves involves a number of transactions based on reward. The transactional leader makes clear what he want, Performance expectations, goals, link between goals and rewards. The leader also watches followers performance And if any mistakes occurring towards the goal, the leader appear to correct (Burns 1978). In practice, these leaders use more closed and leading questions (Randell, 1997). Components of transactional leadership : (Bass Avolio, 1994) 1. Contingent rewards : It refers to a prearranged agreement : If you do as we agreed then † it specifies expectation and sets goals. 2. Active management-by-exception : It refers to behavior where the leader is actively monitoring a follower: I am seeing to it that you (do not) † the leader is strongly supervising and has specified corrective actions for mistakes. 3. Passive management-by-exception : It occurs when the leader is passively monitoring a follower: If I happen to notice that you (did not) ; the leader takes corrective action in the case of mistakes if these are found out. All these behaviors work on the principles of expectancy of reward and fear of punishment , related to needs that are lower on Maslows hierarchy Characteristics of transactional leadership: according to Marcbowles (2003), They setting a clear goal. They create targets for each individual and the team They spot performance gaps. They wont trust their followers, they monitor their performance. They take corrective actions when necessary. They gaining promise to performance and tasks through pay, reward, appreciation and honor. Example of successful transactional leadership: Transactional leadership is mostly follow by managers and CEO in many organizations in 21st century. Ezine (2010) mentioning about Steve Jobs chairman and CEO Apple inc.he got award best CEO OF 2009 by TIMES. Heis the famous transactional leader. Steve Jobs was famous for his down to world and job oriented nature of his leadership in apple computer. http://ezinearticles.com/?Leadership-StylesTransactional-Leadershipid=4262945 Servant leadership: Servant leadership sights a leader as a servant. Servant leadership was developed by green leaf in 1970, he said that The servant-leader is servant first. â€Å"It begins with the natural emotion or feelings that one wants to serve, to serve first. Then mindful choice brings one to aspire to lead. Such a person is sharply different from one who is Leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions.† (Greenleaf et al, 1998). Katzenbach and Smith (1993) highlights The importance of leaders knowing when to follow The importance of the leader acting as supportive person to their followers to achieve task rather than just directing. They propose that the leader should ask questions rather than giving answers; provide opportunities for others to lead them; Components of servant leadership: According to (Laub, 1999) cited in (Smith et al, 2004), Servant leadership has six distinct components: Respecting people Rising people Building society Displaying legitimacy offering leadership shared leadership Characteristics of servant leadership: They Serve others needs before their needs They believe in people They are very simple and caring personalities They Provide opportunities to learn and grow They create Strong interpersonal relationships divide power and release control divide status and promote others Example of Successful servant leadership: Maxwell j (2007) add the new law in The 21 Irrefutable Laws of Leadership Leaders Add Value by Serving Others, he described about serving others ,can make huge values(profit) in the organization. Adding Profits by Adding Value Costcos CEO, Jim Sinegal , believes the success of Costco comes from treating his employees well. Transactional versus Transformational leadership: According to Bass (1985) transactional leader motivates subordinates by exchanging rewards for services provided. Transactional Leader mainly focused on goal. Leader has been gaining promise to performance and goals through pay, reward, recognition and praise. Transformational leaders, on the other hand, motivate subordinates to perform beyond expectations.. Bass argued that such performance cannot be achieved through transactional leadership alone. A Comparison of Transactional and Transformational Leadership: Leithwood and Jantzi (2000) end that transactional leader more generally apply teleological principles (teleology is the study of goals, ends and purposes.) Where as transformational leaders deploy deontological ethics. Servant Leadership versus Transactional Leadership: Servant leadership and transactional leadership are evident in a number of ways. Servant leaders emphasize activities that fans of well-being, while transactional leaders focus on the activities of routine maintenance and resource allocation followers of monitoring and management to achieve organizational goals. Contrary to the chief servants who influence followers through personal development and empowerment, the transactional leader influences followers through the use of rewards, sanctions, and formal authority and position to induce behavior consistent. According to Blanchard and Johnson (1985), transactional leaders create strong expectations about the behavior of employees, as well as clear guidance on employees receive rewards for meeting the expectations of transactional leader.Li Thus, leaders use transactional contingent reward behavior to implement transactions with followers to achieve work goals (Bass, 1985). Servant Leadership versus Transactional Leadership: According to the stone and his colleague point of view servant leadership and transformational leadership, both models incorporate characteristics such as value, vision, power, molding, belief, honesty, and designation (Stone et al., 2003).Transformational leadership and servant leadership have similar qualities such as individualized appreciation and consideration of followers. A Comparative Model: Servant a nd Transformational Leadership The Servant Leader model , the leaders motivation to lead occurs from a fundamental attitude of social equality. The servant leaders system believes that He or she is no better than those headed. The All associates of the organization have equal privileges to vision, value, and information. The leaders role is to make easy the appearance of a community within the organization. According to (Laub, 1999), the key inventiveness for Servant leadership is importance of people, rising people, structuring community, displaying legitimacy and sharing management†. Possible impacts of these drivers could be: higher capable people, more moral people, better negotiator, well-built interpersonal relationships, establishment of shared visions, and clear tasks. It is discussed here that these results in combination with the leader initiatives that produce them to form a spiritual generative culture. T ransformational leader model , the key initiatives for the transformational leader is II or charisma behavior, IM, IS and IC. These Components lead to: role modeling, high moral standards, caring about others needs requirements, communication of hope, shared visions, innovations, risk taking, and quizzical of practices and systems. Servant leadership tends to develop a more fixed method to the exterior environment than transformational leadership. The transformational leaders motivation is aimed at for more toward achieving targets for the organization, which will reveal on his/her capabilities, and the success of these leaders is calculated by the level to which they acquire organizational rewards. The Servant leaders motivation is mainly focus on its follower the personal growth, thus the servant leaders achievement is calculated by the level to which the follower moves on the way to self actualization. CONCLUSION Leadership is attitude not a role. Leadership in Leadership, It seems, is increasingly becoming the universal remedy of the 21st Century and its emphasis is turning towards the moral, social and ethical responsibilities of leaders. Transformational leadership is suitable for dynamic organization and servant leadership suitable for static organization such as church, non-profit organization, non-government organization. Most of leader using transactional leadership theory while they using transformational leadership.    â€Å"There is nothing as practical as a good theory† (Lewin, 1935). So Todays leaders need to be skilled in change management to adopt in any situation CHRISTINA OSBORNE (2008).

Explication of Theme in Flannery OConnors A Good Man is Hard to Find

In Flannery O’Connor’s â€Å"A Good Man Is Hard to Find,† a family of six set out on a vacation to Florida while an extremely dangerous criminal is on the loose. The family takes the grandmother, who is outraged that the family is traveling while The Misfit is scanning the countryside. Throughout the short story, O’Connor drops many hints to the reader, ultimately leading to the terrifying climax. Foreshadowing is more commonly noticed the second time a story is read as opposed to the first. Readers will pick up on the hints that foreshadow the events to come. Foreshadowing is used when grandmother mentions The Misfit in the opening paragraph, when grandmother dresses formally in case of an accident, and when the graves are noticed in the cottonfield.   Ã‚  Ã‚  Ã‚  Ã‚  Foreshadowing is first used when grandmother tells the family about The Misfit when discussing the vacation destination. â€Å"‘Here this fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward Florida and you read here what it says he did to these people. Just you read it. I wouldn’t take my children in any direction with a criminal like that aloose.’† (393). O’Connor throws the idea of The Misfit up in the air for the reader to grasp. â€Å"aloose from the Federal Pen and headed towards Florida,† suggests that the family may in fact have a run-in with The Misfit while in Florida. O’Connor leaves the audience with the feeling that the criminal is dangerous and commits unspeakable c...

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Administration and Related Streams How To Use The Business Report Template (version 1. 0) Formal business reports are prepared in a different format than essays or other academic assignments. Preparing professional reports, and proposals, will help you communicate your ideas to your employers while also adding to your value as an employee. This is an important skill to develop and practice while here at Centennial. Business writing should involve three key steps: Planning Writing Completing Planning: Analyzing the situation or topic.Defining the purpose, the â€Å"business problem† or opportunity' that a report may address. Formulating a main message for your report – often this involves proposing a solution or response to the purpose. Developing an audience profile. Gathering information. In other words, primary and secondary research, as required. Organizing the information: Creating an outline or structure for the key points that need to be expressed. Writing: Adapt ing to the audience. Developing a tone or style that is sensitive to audience needs while projecting and protecting your organization's image and/or brand.Composing the message: Follow the outline prepared earlier, using carefully instructed paragraphs and sentences. Identify or create any visual or graphic representations of data that you want to use. Completing: Revising: Proofread and edit for spelling, grammar and typographical errors. Re-write for conciseness and clarity. To assist you with the formatting of such documents, we have prepared a template that you can use to guide you through the report preparation process. Download the template. Save one â€Å"master † copy to use again in the future.Save a new copy with a new file name that reflects your report or assignment. Instructions are given and highlighted in yellow. Read all instructions and delete them when you no longer need them. Replace all other elements (titles, headings, sample text, etc. ) with YOUR conten t, as instructed. When you finish using the template, the final document should contain your own original work, formatted as a standard business report. All instructions or examples given in this template should be either deleted or replaced with your own content.Instructions for the cover page: The next page is a cover page and contains the report title (mandatory), a subtitle (optional) and information on the author, the intended audience (in this case, a roofless), and the date it was prepared. Every business report should have a title that reflects its content or â€Å"main message†. The title should be in the same font as the body of your work, but at least twice as large as your regular text. It should be centered, bold, underlined and should appear about one third to halfway down the page from the top.Depending on the nature and content of the report, you may decide that a subtitle is appropriate. For example, a report about recycling in Toronto might look like this: R ecycling In Toronto Saving The City One Plastic Bottle At A Time Titles do not require punctuation, although you can use a colon at the end of the title if you decide to use a subtitle. This is optional. Guidelines regarding fonts and font sizes: Use either a simple sans serif font (Ariel, Calamari, OTTOMH) or Times New Roman (a simple serif font). Regardless of which font you select, use the same font for the entire document.Do not use italics at any point in your report. Use the following font sizes and configurations: Cover Page Title: 22 point, bold, underlined, centered Cover Page SubTitle: 16 point, centered Headings: 16 point ,bold, underlined, centered Subheadings: 13 point, bold, underlined left-justified Body text: 1 1 point DELETE THIS PAGE BEFORE YOU HAND IN YOUR WORK! The Title Of Your Report The Subtitle of Your Report Your Name Your Student Number Professor's Name Course Name Course Code Date Submitted Executive Summary Instructions: The heading â€Å"Executive Summa ry' is standard and should remain unchanged on this page.An Executive Summary is the last item that an author prepares when writing a business report. It should contain NO MORE than three paragraphs, each with three or four sentences. The Executive Summary should never exceed one page. Paragraph One: Introduce the topic of the report. Paragraph Two: Discuss the main problem(s) that the report examines. Paragraph Three: Review, briefly, any conclusions or recommendations that the report offers. A reader should get a reasonable representation of the overall content from reading these three paragraphs. Table of Contents These page numbers are provided as samples.Use the real page numbers for your report. Put actual headings and subheadings as per your actual report. Introduction First Topic Heading Subheading 2 Second Topic Heading 3 Third Topic Heading 4 Recommendations Conclusion References 5 Appendices 6 Appendix One 7 Appendix Two 8 – Title Appendix Three – Title 9 Ap pendix Four – Title 10 The Table of Contents shows the reader where to find specific content areas. If you have prepared a strong outline prior to writing your report (highly recommended), the headings, subheadings and other information should be easily available and clearly organized.This example shows three headings and two subheadings for each, however this is Just for the purposes of this example. There is no set amount for these elements. Use as many of each as you feel are appropriate to construct a omelet report. Insert the accurate page number for each corresponding element. It is often best to construct this table of contents after all content is prepared and edited. This will allow for fewer revisions to the table of contents. The appendices show any data tables, charts, graphs, or visuals that you refer to within the body of the report.Such visual material should appear at the end in an appendix rather than taking up page space within the body of the report. A note about page numbers: The first page of the report is the page that follows this table of contents and should notation a few introductory paragraphs to the topic, followed by the first major topic heading. However, the first page NUMBER should appear on page two. It is standard to leave the page number out on page one. Introduction Marketing has been changed dramatically for last fifty years. Nowadays it consists of many different and complex tools for every particular type of business.With constant changes technological progress, in the way consumers communicate personally and professionally, marketing is a moving forward every day. Now, it happens online, offline and everywhere in-between. With the prevalence of social media, mobile internet connections and on-demand information, the 21st century presents a new challenges and opportunities for marketers. To understand these challenges and opportunities could be extremely important for success of marketing campaigns and, as result, for businesses in 21st century.Furthermore, modern marketers should understand how to solve particular challenges and how to use particular opportunities as effectively as possible. Challenges The marketing profession is going through a major transformation. Traditionally, marketing focuses on three key responsibilities: understanding the customer, how ND where to market and building the brand promise. These responsibilities are now transforming into new dimensions that require marketers to function and collaborate differently.We are talking about the new marketing imperatives of understanding the client as an individual, having a clear view of the client experience Journey or the systems of engagement and lastly, integrating the company's culture and brand to be authentically one. With today's Big Data, a marketer has the potential to transform his/her role and use the new insights to drive strategic decisions for growth and nominative advantage. Big Data-?the enormous volume, vari ety, veracity and velocity of data being produced-?holds tremendous potential for the marketing function.With the right marketing mix, marketing professionals can use Big Data to better understand individual customers, predict their behaviors, create tailored interactions and maximize the value of each interaction. Gone are the days where we Just talk about understanding markets. We have moved onto a smaller rabbit hole that promises much more. Marketers now need to understand each customer as an individual. Subheading Sample text Lore pipes dollar sit met, constructed advising elite. Vestibules magna Guam, actor at congou neck, Venetians a fells.UNC ornate, veldt AC tincture pollutant, sapiens veldt consequent null, id dismissing est. Eros et risks. Vamps consequent arc trustier risks ornate a frangible NIST consequent. Queues at trustier Eros. Duds sit met Eros seed UNC consequent mantis e vitae Guam. Annual facilities caulis torpor id plainer. In plenteous NIST quiz risks lifelin e placemat. Name AC malamutes magna. Present trustier seem AC pipes subscript a ornate Guam ultraists. Suspensions at arc NIST. Ut veil dodo mass. Anne get pipes Eros, quiz plenteous unique. Team consequent valuate purrs, et posture urn lacing non.Prior torpor NIST, lacing a bacchius condiment, dictum e Mauritius. Morbid veldt pipes, lifeline subscript rhombus in, element get urn. Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddles UT clique's Just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, et interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dol lar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. (Argentina 2006) The major difference between a â€Å"business report† and an â€Å"essay' is that a business port clearly divides its content into logically flowing topic areas, divided by headings and subheadings.These should ALWAYS correspond to a properly prepared outline – something that makes your task much easier. Use as many headings / subheadings as make sense for your report. There is no standard regarding the number of paragraphs or sentences per paragraph, although most paragraphs contain – at minimum – three sentences. Use as many or as few as make sense for what you have to say about your topic. Please note: A heading or subheading should NEVER appear in the last 15% (I. E. At the bottom) of any page. In such a case, leave white space and start the next sec tion at the top of the next page.In-Text Citations: For all ideas, quotations or content, use standard PAP in-text citation format of the author's name followed year of publication. (Argentina 2006) The reader should then be able to refer to your reference page to find where you sourced your specific material. Opportunities Wide range of marketing tools With today's development of the Internet, new marketing tools appear every year or even every month. Improvement of old technologies is happening too. Because of that marketers can use a huge number of marketing tools now.Beginning from advertising in magazines and continue to the promotion in the Internet, social networks. Obviously, it gives new opportunities for businesses and for people around. Cheap marketing Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddle s UT clique's just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, t interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dollar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Maximize each engagement Customers are individuals. To be a successful marketer, one needs to go beyond broad customer segmentation to determine individual preferences and anticipate individual behaviors.By understanding each customer as an individual, one can develop highly targeted promotions, determine the next best action for each individual and deliver a tailored experience-?one that improves outcomes and increas es return on investment (ROI). Social media sentiments are crucial especially for business to consumer (BBC) enterprises. Collecting and analyzing the content from social media must be a top priority. The volume of social media content is staggering: Every minute, there are some 1. 7 million Faceable posts, a third of a million tweets, plus some 2. 8 million Youth views, according to Delano Digitalis 013 Social Media Trends.In the Philippines, social media is changing the way the Filipinos do things in general. Going by the numbers from Sociological, one of every three Filipinos is on Faceable. Big businesses are cashing in on it and there's no sign that it's going to slow down anytime soon. To make a point, in May 2013, ABS-CAB Integrated News and Current Affairs (INCA) tied up with IBM Philippines to utilize its deep big data analytics expertise and patented tools in analyzing public interactions on social media that helped made better sense of the social media activities in the r ecent mid-term elections.Faceable is Just one of the many channels that offer marketers routes into the psyche of a customer. As the number of customer channels increases, delivering a tailored experience across all channels is a must. Whether a customer engages-?in person, via telephone calls or comments via Twitter or on Youth, the need to anticipate what the customer wants and then make the most of each interaction is crucial. Improving marketing effectiveness An effective marketer seeks to sustain interest, generate qualified lead and goes on to convert an inquiry into a new sale-?while making the most of the marketing investment.In the past, many marketing campaigns fail to generate actual sales. The good news is, today's advanced analytics has the potential to maximize the value of Big Data and transform key marketing functions. Employing big data analytics for behavior analysis, for example, enables marketers to explore a broader range of customer information than previously available, detect patterns in prior behavior and more accurately predict future behaviors. As a result, marketers can determine the next best action, better target promotions and increase the effectiveness of advertising campaigns.The valuable customer information that marketers collect can be used not only to improve marketing but also to enhance product development. By sharing emerging trends and real-time feedback gathered from social media and other sources, marketers can make a valuable contribution to successful product development. Moving from traditional marketing strategies to more data-driven approaches that employ advanced analytics, marketers can optimize their audience, channel, content and yield. They can better target high-value customers, determine the best channels for reaching those customers, tailor the messaging and ultimately liver better results.Big Data is more than a simple matter of size; it is an opportunity to find insights in new and emerging types of dat a and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Until now, there was no practical way to harvest this opportunity. To sum it up, it is about bringing science to the art of marketing and realizing that things can be done smarter. In Conclusion pipes, lifeline subscript rhombus in, element get urn. Vamps seed fells et est. commode aliquot. Present quiz urn ante.In seed dud dodo, advising moll's ague. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Most business reports are written with the purpose of presenting findings and offering recommendations. When preparing the conclusion, you may wish to review the main points from the introduction (for example, re-stating whatever business problem you were examining) and suggesting what positive results might follow should your recommendations be followed. Argentina, P. A. , & Foreman, J. (2006). The Power of Corporate Communication: Crafting the V oice and Image of Your Business.New York, NY: McGraw-Hill. Hover's Online. (2007) Intel-company Capsule. Retrieved September 6, 2007 from www. Hoovers. Com/ Intel-corporation/–old_13787–/free-co-facets. XHTML. Porter, M. E. & Kramer, M. R. (2002, December). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68. Instructions – PAP Citation Style: The American Psychological Association (PAP) style is one of three standard formats used to cite works that have been used as research for reports and essays.ALL non- original ideas and content within a document MUST be cited or you may be legalizing – in other words, you may be presenting work that appears to be yours, but in fact is not. Your professor has the option to give a grade of zero for either the work, or the course, should a student be found popularizing. The best way to avoid this is to use PAP to cite EVERYTHING. Keep track of every article you read, every book, journal or website you use. Personal interviews with experts are great sources of information and must be cited in the text as well however do not need to be included in the reference page.PAP has the following attributes: Citations are formatted as hanging indents and appear alphabetically by author last name. Citations contain the following information (when available), IN THIS ORDER: 1 . Author last name followed by initials 2. Year of publication (in parentheses) 3. Title information 4. Publication information 5. Date retrieved or accessed (for online Journals and web sites) 6. Page range (for periodicals only) 7. URL (for online Journals and websites) The examples above offer three different types of citations for the reference page. There are dozens more that cover all possible situations.Examples can be found inline if you search for â€Å"PAP examples†, or you can refer to any reputable communications textbook for guidance. Appendix One – Title Chart Title List the source and the date here Put all visual materials into appendices that appear at the end of your report. Each page should contain only ONE visual. Change the title of the appendix here to reflect your work. MAKE SURE you properly label the data, and that you use an explanatory chart title. The source for the visual should always be listed, as well as a date. This is particularly important if you are using data that might be questioned or may be obsolete. Picture Title

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buy custom My Closest Friends essay I have several closest friends, and Mike and Adam are among them. I have known them since my childhood and I think that I am lucky because they are very good friends. I respect both of them and I believe that their traits and beliefs will help them to succeed in their lives. Though Mike and Adam have a number of differences, there are certain similarities that predetermine their friendship. One of the main differences between Mike and Adam is that Mike is an extravert while Adam is an introvert. Mike adores going out and communicating with various people. By contrast, Adam prefers staying at home. Sometimes it is almost improbable to lure him out of his apartment. He says that he is exhausted after a long working day, or that he just would like to relax and watch a movie. Such preference makes Adam not good at socializing. He often has difficulties in communicating with people he meets for the first time in his life, while Mike can find a common topic with everyone. These two individuals have different attitudes towards the Internet. Taking into account Adams love for staying in his room, he spends much time in the Internet. He is interested in playing video games, reading blogs and news. Video games take up a lot of his free time. Adam compensates the lack of communication in the real life with the help of social networks and virtual reality. He spends so much time online that some neighbors think that he has moved out several years ago as they almost do not see him. For Mike, the Internet is a means, but not a solution. He uses it only when he needs to buy or find out something. Although Mike likes video games, too, he does not play often. Another distinction between them is their attitude towards sport. As most of the introverts, Adam is rather passive and, therefore, rather indifferent to any sporting activities. Although Mike does not go in for sports now, he is open to plaing amateur football from time to time. When Mike was a child, he used to practise acrobatics. He was very good at this sport, but then he got hurt during one of the trainings. After the trauma, there were several more incidents. Finally, he gave up this activity. Mike and Adams occupations also differ. Both of them are not afraid of physical labor. Mike works as a shop assistant and Adam is a builder. However, Adams occupation is temporary because he would love to have a white-collar job, while Mike loves his work being good at selling. Adams dream is to become a web designer one day. While staying at home, Adam manages to distract from video games and devote time to practicing web design. Before reaching his main goal, he wants to try working as a program tester. Their levels of intelligence also vary. Luckily, both of the men have copious vocabulary: it is very interesting to communicate with them, and their jokes are rather rich. Nevertheless, Adam is more intelligent than Mike. He is fond or reading. He also spends much time searching for pieces of news concerning everything: technology, innovations, politics, economy, and research. He also loves sharing this news with his mates which makes him very valuable as a friend. Although Mike likes learning new things too, his knowledge is not so profound. Mike knows a little of everything enough not to seem shallow during the conversation. The two friends understand the sense of life differently. Adam considers constant development to be the most significant thing in his life. He cannot live without learning, analyzing, reflecting, and sharing his views about the world. Mike is a more earthling person. He admits that money is the most valuable thing in his life. His purpose is to earn, not to learn. In any case, it would be wrong to judge both views. It is clear that if everyone were a daydreamer, then the state of the global economy would be rather poor. Of course, if these two individuals had nothing in common, it would be weird that they are friends. For example, both of them care for their homes. They love feeling comfortable when they come home. Thus, both of them decorated their apartments the way they liked. They chose and planned everything: furniture, the color of walls, floor, and even the design of all home appliances. This process was rather exciting for both of them. Neither Mike, nor Adam let their girlfriends decide anything concerning remodeling. Both friends are very ambitious and do not lose any opportunity of being their own bosses. For example, Mike used to sell special gloves that were fit for smartphones. He managed to find a relatively new field that did not require much investment. Adam has found a way to earn on reselling jewelry made of silver. He purchases pieces from a silversmith at a low cost and then finds buyers. The two men are very stubborn. They got used to getting what they want. If they decide to reach something, they always succeed in it. It is possible to observe this trait if to discuss their higher education. Mikes parents are rather rich but he left the college after two years of studying. Soon he proved that he was able to provide for himself without any help of his parents. Adams family did not want him to start working so early, but he did it because he wanted to pay for his tuition on his own. Finally, both of them are kind and they are ready to help and protect their close ones. It is impossible for any of them to refuse to give a hand when one of their relatives or friends asked for it. Moreover, sometimes there is no necessity in asking they just help. To conclude, Mike and Adam do not have many things in common. Nevertheless, their similarities are more significant than differences. Different hobbies or attitudes towards something are not as important as readiness to help and striving to live a better life. Buy custom My Closest Friends essay